Propense.ai, of Miami, received a significant investment from Thomson Reuters Ventures to further expand its customer base. Propense has engaged over half the top 100 CPA firms in the United States and has identified approximately $33 billion in uncaptured revenue for professional services firms since its inception, the company announced.
“Collaborating with Thomson Reuters Ventures gives us the market access, professional services expertise, and strategic support to deliver data-driven insights to even more accounting and legal professionals who want to exceed client expectations and expand their clients’ relationships with the firm,” said Timothy Keith, CEO and founder of Propense.
Designed specifically to consider the technology adoption styles and work behaviors of lawyers and accountants, Propense is the first AI-driven platform of its kind to empower professional services firms to use their own data to predict their clients’ needs.
“Thomson Reuters Ventures is driving the future of enterprise technology by investing in visionary businesses like Propense,” said Tamara Steffens, managing director of Thomson Reuters Ventures. “As dedicated, long-term partners, we’re committed to championing Propense’s innovative spirit and determination to provide firms with the exact solutions they need to remain competitive and profitable in the ever-changing professional services industry.”
