New York-based Roth&Co (FY23 net revenue of $38.1 million) welcomes Alice Lerman as its new Chief Growth Officer. This new role reflects Roth&Co’s dedication to driving strategic growth and innovation, while enhancing the delivery value-added services and customized solutions to clients nationwide.
Lerman has over 20 years of experience as an innovator of strategic growth strategies through industry specialization. She has led industry strategies at two of the nation’s top-10 accounting firms, and managed client experience at two of the top-20 CPA firms. Most recently, at Marcum, she served as chief of industries and led firm-wide growth initiatives, including building out eight nationally known industry practice groups with leadership teams, and achieving 16% year-over-year organic growth from 2018 to 2022.
Zacharia Waxler, MP at Roth&Co, said, “Alice Lerman’s role as Chief Growth Officer is not only an inspiring choice in terms of the skill and expertise she offers; it is a crucial step towards driving and shaping the future of Roth&Co. It will lead to substantial growth and will accomplish bold objectives. We are confident that Alice’s strategic vision will propel Roth&Co’s success to new levels.”
As CGO, Lerman will partner with Roth&Co leadership to implement its strategic vision for market positioning and growth. She will work alongside Roth&Co’s industry and service line leaders, business development group and marketing team to increase revenue, discover new business opportunities, expand market presence, establish strategic partnerships and optimize client experience.
