New Philadelphia, Ohio-based IPA 100 firm Rea (FY23 net revenue of $81.1 million) announced the launch of its new brand identity. Under the new tagline “Let’s Build Together,” Rea (formerly Rea & Associates) emphasizes its role as a trusted guide in helping clients navigate complex financial challenges and opportunities.
“This isn’t just about updating our look. We are reinforcing our commitment to walking alongside our clients as they build their futures,” says Mark McKinley, CEO of Rea. “Our new brand identity captures the essence of what makes Rea special: our dedication to fostering genuine relationships, delivering proactive solutions and maintaining unwavering loyalty to our clients’ success.”
Investment Partners, Rea’s wealth management division, will likewise rebrand as Rea Wealth Management. “Aligning our brand with Rea’s brings clarity to who we are and the strong partnership we formed with Rea when we merged in 2023,” said Doug Bambeck, chief compliance officer for Rea Wealth Management. “Our unified brand clearly signifies that we are part of the larger Rea firm and celebrates our longstanding relationship that dates back decades.”
The new brand identity will be implemented across all Rea locations and communications channels throughout 2025, representing the firm’s continued evolution while maintaining its foundational principles of integrity, experience and client-focused service.
