Chicago-based IPA 100 firm Crowe LLP (FY24 net revenue $1.34 billion) announces the expansion of its artificial intelligence (AI) center of excellence (CoE), consisting of its AI lab, AI engineering and AI enablement teams. The AI CoE will be multidisciplinary across the firm’s portfolio of services and is led by firm veteran Doug Schrock in the newly created role of firmwide AI MP.
“It is impossible to overstate the transformative power and value AI will bring to businesses and communities,” said Mark Baer, Crowe CEO. “Responsibly harnessing the power of AI to accelerate innovation will drive success for our clients.”
For Crowe, the goal is to help clients gain momentum on four key aspects of AI adoption: AI data curation and quality, AI governance, AI transformation and the development of bespoke AI tools and solutions.
Schrock, a principal and 30-year veteran of the firm, is leading this effort. “Our goal with this increased in AI investment is to drive pragmatic, new value creation results for our clients who have always appreciated the measurable results Crowe delivers,” he said.
