Getting good PR for your accounting firm can feel like taking a shot in the dark, but there are proven ways to sharpen your focus. It takes determining what media outlets consider newsworthy, making a convincing pitch, and developing good relationships with the reporters and editors behind the email addresses. And if your pitch doesn’t work, try a different angle. The Association for Accounting Marketing’s (AAM) Rachael McGrew interviewed INSIDE Public Accounting editor Chris Camara to get the scoop. Find out more in this article.
