BeachFleischman’s Travis Jones Becomes Innovation Principal

Tucson, Ariz.-based BeachFleischman (FY23 net revenue of $39.6 million) has announced that Travis Jones has been admitted as innovation principal.

Jones will lead efforts to improve client experience, drive digital transformation, explore new business models and optimize data-driven insights. He has 17 years of experience serving in the firm’s accounting and assurance department. He also leads the firm’s technology committee, which monitors and evaluates current and emerging technologies to advance the firm’s strategic objectives.

“I am honored for the opportunity to serve as innovation principal at such a pivotal time for the accounting profession,” shared Jones. “Embracing disruption and forward-thinking initiatives to strategically achieve business outcomes are vital to our firm’s success and long-term sustainability.”

“We are incredibly excited for Travis Jones to take on this new role,” said Eric Majchrzak, CEO. “His forward-thinking mindset and passion for data and technology will be instrumental in helping our firm navigate a new phase of growth and transformation. We are committed to staying competitive in an ever-evolving market and confident his efforts will drive meaningful change for our organization and clients.”

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