Every firm would like to increase the number of prospects it generates from online marketing, and the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM) can help. Host Chris Camara, managing editor of INSIDE Public Accounting, discusses all aspects of digital lead generation with the top experts in the field. Over seven episodes, learn to improve your advertising strategy, leverage SEO, create content that converts and more.
In the final episode of this season’s Amplify!, Stacy Dreher, AAM’s Marketer of the Year, discusses her experiences qualifying leads generated by marketing professionals. She shares her insights on the need to collaborate closely with sales wandresponding quickly when leads are identified.
