Every firm would like to increase the number of prospects it generates from online marketing, and the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM) can help. Host Chris Camara, managing editor of INSIDE Public Accounting, discusses all aspects of digital lead generation with the top experts in the field. Over seven episodes, learn to improve your advertising strategy, leverage SEO, create content that converts and more.
In the sixth episode of Amplify!, we delve into the elements that make for a successful digital advertising campaign with Sean Smith, the chief marketing officer at Pittsburgh-based IPA 100 firm Schneider Downs. Smith discusses the ever-evolving digital landscape, creative campaigns by Schneider Downs, including sports partnerships, and how they have generated leads for his firm.
