Every firm would like to increase the number of prospects it generates from online marketing, and the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM) can help. Host Chris Camara, managing editor of INSIDE Public Accounting, discusses all aspects of digital lead generation with the top experts in the field. Over seven episodes, learn to improve your advertising strategy, leverage SEO, create content that converts and more.
In the fourth episode of Amplify!, we delve into the elements that make for a successful digital campaign with Apoorv Dwivedi, strategic marketing advisor and founder of Fixyr Marketing, who discusses the numerous factors that combine for success. Maximizing your campaigns requires focused goals, solid data and audience segmentation. Dwivedi also talks about the various types of email campaigns and the dynamic landscape of marketing for accounting firms.
