Every firm would like to increase the number of prospects it generates from online marketing, and the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM) can help. Host Chris Camara, managing editor of INSIDE Public Accounting, discusses all aspects of digital lead generation with the top experts in the field. Over seven episodes, learn to improve your advertising strategy, leverage SEO, create content that converts and more.
In the fourth episode of Amplify!, we delve into digital content and its connection to digital conversion with Anna Khayet, a marketing consultant for fintech and accounting firms. She advises crafting content that addresses audience pain points while aligning with SEO insights to optimize content for maximum engagement and conversion. Khayet offers tips to unlock the full potential of your content strategies, including use of video and gated content.
