All firms would like to increase the number of prospects it generates from online marketing, and the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM) can help. Host Chris Camara, managing editor of INSIDE Public Accounting, discusses all aspects of digital lead generation with the top experts in the field. Over seven episodes, learn to improve your advertising strategy, leverage SEO, create content that converts and more.
In the third episode of Amplify!, Danny Estrada, vice president of consulting at Rare Karma, answers the question: How can technology improve your processes and accelerate growth? Estrada dives into the role of marketing technology in generating leads and the importance firm technologies working together. This episode will reveal strategies to maximize ROI, enhance client experiences and anticipate emerging trends in marketing technology.
