Meridian, Idaho-based Sorren (FY25 net revenue of $193.3 million) added two Reno, Nev.-based firms, Persing Professional Group (PPG) and Carefree Professional Practice Resources (CPPR), expanding the firm’s presence in northern Nevada.
PPG provides tax, accounting, consulting, succession planning, cash flow management and CFO advisory services to privately held businesses and their owners. The firm serves clients in health care, construction and service-related industries.
CPPR is a specialized tax and accounting firm serving dental practices and professionals, providing guidance on financial, tax and operational matters specific to the dental industry.
“These two firms represent exactly the kind of organizations we want to align with — deeply rooted in their communities, committed to their clients and focused on creating opportunities for their people,” said Sorren CEO Craig Grooms.
The additions expand Sorren’s presence in northern Nevada and add capabilities in health care, professional services and business advisory.
