The Association for Accounting Marketing (AAM) recognized 15 awards during its annual summit in May.
Lancaster, Pennsylvania-based IPA 100 firm RKL (FY24 net revenue of $138 million) received two awards. The firm won the Client Experience category for an initiative that generated more than $1.3 million in organic growth through client outreach, cross-functional coordination and operational support. RKL also won the Content Marketing Campaigns: Internal Audience category for a year-long campaign built around the firm’s refreshed values of bold, collaborative and caring.
“These awards reflect the measurable impact of our Marketing and Client Success teams’ work in amplifying RKL’s brand, communicating our values clearly and consistently and strengthening the experience we create for our clients,” said Ed Monborne, CEO of RKL.
Milwaukee-based IPA 100 firm Wipfli (FY24 net revenue of $612.2 million) earned three awards, receiving recognition for its Operation $1 Billion & Beyond business development initiative, its Uncertainty brand-awareness campaign and an event focused on construction management platform Procore. The firm said the initiatives were designed to strengthen its opportunity pipeline, respond to emerging client concerns and deepen audience engagement.
Tampa, Fla.-based IPA 200 firm Saltmarsh (FY24 net revenue of $28.1 million) won the Integrated Branding Programs category for firms with less than $40 million in annual revenue. Its firmwide rebrand, launched publicly in June 2025, updated more than 100 brand assets across websites, signage, office materials, recruiting tools and client communications.
The remaining category winners were:
- Indianapolis-based Sponsel CPA Group, with Inovautus Consulting — Advertising Campaign
- Meridian, Idaho-based IPA 100 firm Sorren (FY24 net revenue of $115 million) —Content Marketing Campaign: External — Talent Recruitment
- Carmel, Ind.-based Blue & Co. (FY24 net revenue of $139.4 million) — Inclusion Impact Program or Initiative
- Troy, Mich.-based IPA 100 firm Doeren Mayhew (FY24 net revenue of $170.4 million) — Events: Budget Below $24,999
- Fort Worth, Texas-based IPA 100 firm Whitley Penn (FY24 net revenue of $237.8 million) — Innovation & Strategic Achievement: Marketing Innovation or Breakthrough Marketing
- Princeton, N.J.-based IPA 100 firm Withum (FY24 net revenue of $610.7 million) — Integrated Branding Programs: Firm Revenue Above $40 Million
- Newport News, Va.-based IPA 100 firm PBMares (FY24 net revenue of $80.5 million) — Video and Multimedia
- Sorren, with Boise, Idaho-based Sovrn Creative — Website: Budget Above $60,000
- New York-based IPA 100 firm EisnerAmper (FY24 net revenue of $1.02 billion) — Website: Budget Below $59,999
AAM also recognized individual contributions to accounting marketing and business development during the summit. Marc Busny, managing director at CBIZ, was inducted into the AAM Hall of Fame. Sam Pagel, COO and partner at Resound Creative, was named Volunteer of the Year, while Taylor Partezana, senior digital marketing specialist at McGuire Sponsel, received the Rookie of the Year award.
