Business executives are more engaged in investigating potential uses of generative artificial intelligence (Gen AI) tools for their organizations than they were a year ago, according to the quarterly AICPA & CIMA Economic Outlook Survey. But actual implementation in key operations remains rare.
Findings of the survey:
- 36% of business executives say their companies are at least experimenting with the tools
- A little more than a third say they have significant concerns about Gen AI risks
- 58% of survey respondents say their companies need better data security and Gen AI usage policies
“The data suggests we’re right on the cusp of broad adoption of Gen AI,” said Tom Hood, AICPA & CIMA’s executive VP for business engagement and growth. “We’re rapidly moving from the contemplation to experimentation phase. This technology has seen faster take-up rates than other adoption cycles, so we expect implementation to move quickly as well.”
One sticking point for executives looking to take the plunge on Gen AI is its perceived risks. Those appear to be moderating as business leaders become more familiar with the technology but concerns still remain high.
A copy of the report can be found on aicpa.org.
