Several pioneering top-tier firms have signed on with Propense.ai, a Black-owned SaaS platform using AI technology to drive cross-selling revenue for the B2B market.
Propense.ai is the first technology of its kind built specifically for the professional services industry to support and streamline organic growth by expanding services to clients. Five IPA 100 firms have signed on as partners in the venture, founded by Timothy Keith, CEO, and Nnamdi Anyanwu, CTO.
The firms are: Bennett Thrasher, HoganTaylor, LBMC, Plante Moran and Rehmann, firms that range in net revenue from $57 million to $918 million.
“LBMC is primarily known as an award-winning accounting and advisory firm, but we do so much more for our clients,” says Suzanne Reed, chief growth officer of LBMC. “Propense.ai has brought the concept of data-backed recommendations to the B2B industry. Accurately identifying necessary services to current clients, beyond the work we are already doing for them, seems like a simple concept, but it’s revolutionary for our industry. We can’t wait to get started.”
The platform analyzes a firm’s client portfolio and identifies growth opportunities. It also uses predictive growth intelligence to find new revenue streams for existing clients, allowing Propense.ai customers to activate real-time recommendations. Propense.ai makes it easier for businesses to know what they should offer their clients next by analyzing historical and market data points.
Keith, who has worked in business development at various firms, says, “It’s nearly unprecedented to have a minority-owned and led start-up like ours secure such high-level multinational customers this early on. We are so honored to have such innovative firms partner with us.”
Propense.ai is currently invite-only for selected clients and is expected to open to the public market in 2024.