IPA 200 firm Geffen Mesher of Portland, Ore. (FY20 net revenue of $25.6 million) has launched Baleen Data, a new branded division designed to help businesses optimize their data through services including strategy, engineering, analysis and visualization. The new division is headed up by practice leader Shawn Duffy.
“Today’s technology allows data to be retained perpetually, which can leave organizations unclear how to prioritize or isolate critical information.” says Duffy. “We filter through the continuous streams of data to extract the nourishment from the noise enabling our clients’ real-time decision-making and advancing their business objectives.”
“We started working with Shawn as a client of Geffen Mesher five years ago and were impressed with the value his 23 years in data and consulting clearly brought to the table,” adds Geffen Mesher CEO Michael Rompa. “It didn’t take long for us to realize how valuable his services would be to the rest of our clients.”