Crowe Grows Salesforce Consulting Group with Acquisition

Looking to expand its Salesforce consulting group, Chicago-based IPA 100 firm Crowe LLP (FY21 net revenue of $925.9 million) is acquiring Syracuse, N.Y.-based technology and services firm Spark.Orange.

Founded in 2013 by Aliza Seeber and Derek Vargas, Spark.Orange is a Salesforce cloud platform implementation and solution provider that provides end-to-end market and customer-focused digital transformation services and solutions to clients across numerous industries, including private equity, health care, life sciences, high tech, manufacturing, banking, financial services, non-profit and higher education. As part of the transaction, Seeber and Vargas will join Crowe as principals, as will Spark.Orange executive vice president Dena Moore.

“[Spark.Orange] brings deep, insightful and transformative expertise across the Salesforce cloud platform, which is a strategic addition to our consulting cloud platform offerings,” says Crowe CEO Mark Baer. “Adding this team and their capabilities to Crowe will bring lasting value to our clients and expanded career opportunities for our people.”

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