Chris Goodman has been named chief marketing officer for Chicago-based IPA 100 firm Crowe LLP, joining new CEO Mark Baer’s previously announced leadership team.
Goodman has more than 30 years of experience developing integrated marketing programs. He recently led his own marketing consulting firm and previously served in CMO roles at both KPMG and Accenture. He also served as an executive vice president at Young & Rubicam and a senior vice president at IMG.
“Chris will be instrumental in helping us shape a better tomorrow for our people, our clients and the firm,” says Baer. “His proven track record, strategic vision and global mindset will be invaluable in helping us achieve our goals while living our values.”