BDO USA Boosts Digital Advisory Business with Acquisition

BDO USA Boosts Digital Advisory Business with Acquisition

In a move to expand its digital advisory business, Chicago-based IPA 100 firm BDO USA (FY20 net revenue of $1.8 billion) has acquired digital marketing strategy and technology services provider DemandGen International of San Ramon, Calif.

Founded in 2007, DemandGen delivers digital marketing consulting to marketing teams, providing digital transformation services designed to drive growth and revenue, and enhance customer engagement and loyalty. The company’s services will complement the current offerings of BDO Digital, which include digital strategy, data analytics, change management, IT outsourcing, governance, risk and compliance, cybersecurity, cloud support and application development.

“The addition of DemandGen will enhance BDO Digital’s marketing technology and advisory capabilities so we can continue to help our clients evolve and to adopt new methods and technologies for driving growth,” says Jay Duke, national MP for advisory services at BDO.

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