Want to Attract Young Workers? Focus on Financial Security and Innovation

Students entering the workforce are focusing primarily on financial security and innovation, according to the recently released World’s Most Attractive Employers rankings from consulting and employer branding firm Universum.

The company surveyed over 235,273 students in business, engineering and IT from the 12 largest economies between September 2019 to April 2020, asking students which employer characteristics are most influential as they consider future employment, and which employer brands they most admire. For all students surveyed in 2020, Google, Apple and Microsoft were the top three employer brands, while companies gaining the most points in the rankings include Amazon, Volkswagen, J.P. Morgan, Daimler AG, Philips and LVMH. Other noteworthy findings from the research include:

  • The tech and automotive industries rose significantly as destination industries for students.
  • Students say they prioritize high compensation, but this priority may weaken as the economic downturn moves into 2021.
  • Amazon has made huge strides over the last three years, rising 22 points among business students and 12 points among engineering and IT students.

“This year we witnessed interesting shifts in industry preferences among students across the globe,” says Richard Mosley, chief strategist at Universum. “Careers in professional services, banking and strategic consulting all dropped in prestige, while careers in IT, automotive and even manufacturing rose significantly. What we are witnessing is a strong desire among students to work for industries which are more associated with tech innovation which are shaping the future.”

World’s Most Attractive Employers 2020 – Business Ranking Top 10

  1. Google
  2. Apple
  3. Microsoft
  4. Amazon
  5. Deloitte
  6. Goldman Sachs
  7. EY (Ernst & Young)
  8. PwC (PricewaterhouseCoopers)
  9. J.P. Morgan
  10. L’Oréal Group