Rehmann Rebrand Focuses on Holistic Help for Clients

Amid the firm’s efforts to help clients navigate the impacts of the COVID-19 pandemic, Troy, Mich.-based Rehmann (FY18 net revenue of $143 million) has launched a company-wide rebrand with the new tagline “Empower Your Purpose.” The firm says the focus is on maximizing the potential of clients and associates by providing business insights and solutions that help them maintain focus on what makes them extraordinary. “Rehmann’s ability to support our clients holistically is now more important than ever and our new brand reinforces that purpose,” says Rehmann chief marketing officer Holly Shier, the 2019 Association for Accounting Marketing’s Marketer of the Year. “Our intention is to be the accelerators and the trusted advisors that fuel their ability to innovate, adapt and move forward.”