INSIDE Public Accounting (IPA) is seeking nominations for the Association for Accounting Marketing’s (AAM) 2020 Marketer of the Year award. Nominations will be accepted through Feb. 3.
The annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of accounting firm marketing. To be eligible, nominees must have held
a senior-level marketing position in an accounting firm for at least three years, although not necessarily at the same firm.
All nominations should be submitted online no later than Feb. 3. Nominations are not anonymous, and self-nominations are welcome. Previous nominees are encouraged to participate as well. All nominees will be required to complete an online application no later than Feb. 18. Additional details will be outlined once a nomination form has been received.
“Accounting firm partners are faced with changing the way they do business to survive over the next decade, and firm marketers are playing key roles in driving this transformation,” says IPA publisher Kelly Platt. “Sponsoring the most prestigious award in accounting marketing is our opportunity to recognize the creativity and leadership needed to reinvent public accounting.”
The nominees will be ranked by an anonymous panel of judges on accomplishments, strategic thinking, financial impact, tactical development, collaboration, business development, analytics and technology, and leadership within the firm and community.
“I’m always impressed by the talent of AAM members and their generosity in sharing what works and what doesn’t in their firms. This award is a great way to showcase the new ideas that will bring accounting marketing into the next decade. Don’t be shy about nominating yourself or another impressive marketer,” says AAM president Jen Lemanski, senior manager of practice growth at Houston-based PKF Texas.
The 2020 Marketer of the Year award will be presented by IPA at AAM’s Summit, set for May 5-8 at the Loews Philadelphia Hotel.
Past award winners include Holly Shier of Troy, Mich.-based Rehmann in 2019, Nicole Gantz of Dubuque, Iowa-based Honkamp Kruger & Co. in 2018, Laura Kucera of New York-based Citrin Cooperman in 2017, and Rhonda Maraziti of Princeton, N.J.-based Withum in 2016.
Please contact Christina Camara at [email protected] with questions about the award. For information about AAM and the 2020 summit, call AAM at (859) 402-9769.
About INSIDE Public Accounting
The Platt Group publishes the award-winning INSIDE Public Accounting newsletter and the IPA Annual Survey and Analysis of Firms and corresponding national Benchmarking Report. The Platt Group surveys and publishes annual reports for the accounting profession in Human Resources, Firm Administration and Information Technology. Grow your firm, become more profitable and improve operations with IPA. IPA provides resources, analysis and tools to transform your firm. To learn more about The Platt Group and IPA, please call (317) 733-1920 or visit www.insidepublicaccounting.com.
About the Association for Accounting Marketing
The Association for Accounting Marketing (AAM) promotes excellence, and elevates the professional stature of marketing, business development and other practice growth professionals to the accounting profession, directly impacting members’ professional development and careers through education, networking and thought leadership. Founded in 1989, AAM has more than 700 members, comprised of marketing professionals, business developers, CPAs, consultants, service providers, educators and students. To learn more about AAM, please call (859) 402-9769 or visit www.accountingmarketing.org.
