INSIDE Public Accounting Launches 2020 Culture Assessment

INSIDE Public Accounting Launches 2020 Culture Assessment

INSIDE Public Accounting (IPA), the accounting profession’s benchmarking leader, is offering a new tool to help partners better understand their firms’ culture and how to improve it.

IPA has measured hundreds of financial and operational metrics for firms for 30 years. IPA is now partnering with CultureIQ, corporate culture experts, to take the seemingly intangible aspects of culture and measure the key qualities that research shows lead directly to business results.

Today success means more than a healthy bottom line. With staffing a top concern for accounting firm leaders every year, culture can’t be left to chance. A desirable culture attracts talented professionals and encourages the best performers not only to stay, but also to drive the firm forward.

IPA’s Excellence in Firm Culture Assessment – launching in May or November – will provide insights into whether firm culture is keeping pace with expectations in a rapidly changing professional environment. Consider it a “culture audit.” The all-staff survey will help leaders see whether the culture described in the mission statement and core values matches the real behaviors, beliefs, interactions and attitudes at the firm.

Participants in the assessment will receive:

  • A customized report. It includes an overall score, aggregated employee data, and strengths and weaknesses by key demographics. The rankings cover agility, alignment, collaboration, customer-centricity, empowerment, engagement, growth development, innovation, quality, recognition rewards, trust integrity and work-life balance.
  • An Employee Net Promoter Score. Like the well-known Net Promoter Score, this data shows how likely staff are to recommend working at your firm.
  • Benchmarking Information. Compare your firm’s scores to that of other participating firms. All data is aggregated by firm size and region. All data on individual firms is confidential.
  • Eligibility to earn the IPA Excellence in Firm Culture award. Firms of distinction that rank highly will receive the award in December 2020.

To participate in the 2020 Excellence in Firm Culture Assessment please complete an online application.