Chris Camara
IPA editor and journalist Christina Camara has been featured as an influencer in professional services marketing on the INGenius podcast.
Ingenuity Marketing Group produced the episode as part of its new Ingenuity Masters Series. Host Dawn Wagenaar, principal of Ingenuity Marketing Group, interviewed Camara about trends in the accounting profession and opportunities for accounting firms to gain visibility. (Spoiler alert: focus on experts and firm culture.) The podcast also touched on the changing media landscape, reporting on public accounting and building better relationships with the trade press.
Camara discussed IPA’s 2020 cultural assessments, offered in May and November, which can help answer the question, “What does it feel like to work here?” The data can help firms bring culture top-of-mind, develop a well-defined, positive culture, boost brand awareness and increase retention. Interested? Contact [email protected].
