Jean Caragher, president of Capstone Marketing, is now a certified instructor of Fore LLC’s Advanced Pricing MethodsSM, created by Fore LLC president Michelle (Golden) River.
“Jean is a perfect fit to teach the worth-based pricing approach I’ve built and tested over the past decade,” says River. “As an expert in positioning CPA firms for success and growth, Jean is keenly aware of our profession’s evolution. The shift to price based on worth instead of the old charge-hour model requires a whole new skill set that Jean is teaching alongside me.”
Caragher says, “Pricing is one of the four P’s of marketing and requires communication skills, planning and empathy. Michelle has created a process for CPAs, including scoping and pricing techniques, that enables them to increase profitability, enhance the client experience, and build trust.”
The fundamentals of Advanced Pricing MethodsSM will be presented in a joint Fore LLC – Capstone Marketing webinar on Oct. 21.