Moore Stephens North America has become Moore North America.
The change is part of a wider rebrand of the Moore Stephens global accountancy and consultancy network, of which Moore Stephens North America is a regional member. The rebrand includes a new logo, visual identity and brand positioning.
Moore North America CEO Tony Szczepaniak says, “Our North American members have always exemplified the values of Moore Stephens, and this updated identity helps us better communicate those strengths. We present our new brand position – “Helping you thrive in a changing world” – to our members and their clients to ensure we’re doing our best to help them succeed today and tomorrow. It’s more than a brand…it is our message to the world that we’re here and we care.”
Moore Global CEO Anton Colella says the new brand means the following for clients: “In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.”
He adds, “So as we look to the future, our brand honors our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”
Moore is an international network of more than 260 independent firms in 112 countries and a professional community of more than 30,000 people.