Baton Rouge, La.-based Postlethwaite & Netterville (FY15 net revenue of $53.2 million) has unveiled a new corporate brand identity. The modern brand includes a new logo, tagline and redesigned website.
The firm’s updated website (www.pncpa.com) showcases the collective experience of the team and the firm’s approach to meeting clients’ individual needs. The new logo includes a symbol that combines the letters “P&N” to represent a “unified whole,” meaning the entirety of the firm is greater than the sum of its parts. “P&N: A Clearer Path” describes how the firm helps clients navigate complex regulations, ever-changing technology and constantly evolving practices.
“Our new corporate brand represents the firm’s focus on creating simplified pathways for our clients. It reflects the evolution of P&N’s diverse professionals and services, as well as the exceptional value we offer clients,” says Rachael Higginbotham, marketing director.
In addition, P&N is consolidating the P&N Tech brand into the parent brand. Going forward, the technology subsidiary will be branded collectively as Postlethwaite & Netterville (P&N). As the firm’s services have diversified, technology has become more integrated into traditional services.
“Just as our industry and the needs of our clients have evolved, our firm has changed, and it is time to update our brand to illustrate our progression,” says Bill Balhoff, managing director and CEO. “While we may look a little different, our core values remain the same. We are a firm focused on quality.”