A strong workplace culture is the foundation for accounting firms’ success, and marketers can play a huge role in influencing and promoting culture at their own firms.
INSIDE Public Accounting (IPA) has been naming the ‘Best of the Best’ accounting firms in the country for two decades, and IPA Publisher Mike Platt will share his research on the philosophical approaches and cultural components of these successful firms at the next Association for Accounting Marketing (AAM) webinar, “The Five Cultural Building Blocks of the Best of the Best,” set for 1 to 2:15 p.m. (Eastern) Jan. 12.
This AAM High webinar is free for AAM members. Register today.
The IPA Best of the Best firms demonstrate consistently exceptional performance, regardless of outside factors. These well-managed firms come in all sizes and are geographically dispersed across the U.S., and are selected based on responses from more than 500 accounting firms on over 70 metrics.
Platt, a frequent speaker at partner retreats and conferences, will offer marketers steps they can take to positively impact the cultural building blocks. Invite your managing partner and HR director to this session!
In this webinar you will:
• Learn the key cultural components that many ‘Best of the Best’ firms have in common.
• See examples of how marketers have promoted the cultural benefits at their firms.
• Hear what MPs have said about how they’ve changed the culture at their firms.
Every firm wants to uncover the “secret ingredients” that makes successful firms stand out from the crowd. Arm yourself with information on the most profitable and well-managed firms in the country.