RSM US LLP, formerly McGladrey LLP, is celebrating the launch of its new brand, which unites fellow firms from more than 110 countries in the RSM International network under a common brand.
The unified brand is part of an initiative to further RSM’s vision to be the first-choice advisor to middle market leaders globally.
As a centerpiece of the rebrand, RSM is launching The Global Real Economy, a semi-annual global edition of its flagship publication, The Real Economy. The reports address a range of international issues relevant to middle market firms around the globe. This global thought leadership initiative is part of a larger effort by RSM to provide actionable insights and analysis to middle market companies about the issues most relevant to their businesses.
RSM is also launching an advertising campaign in the U.S. as part of the rebrand entitled, “The Gauntlet,” with national television spots airing on Headline News, CNN, Bloomberg TV and The Golf Channel.
“It is extremely important that our thought leadership and creative assets represent the global issues our clients face every day and underscore our commitment to help them experience the power of being understood,” says Andy Bosman, principal and chief marketing officer of RSM US LLP. “Our unified brand gives us a broader range of global expertise and perspectives to provide even more relevant insights to middle market businesses on a daily basis.”