Boire New CEO of the Association for Accounting Marketing

Jayla Boire has been hired as CEO of the Association of Accounting Marketing. “Our CEO search was an exhaustive process,” said Katie Tolin, president of AAM and director of practice growth at Ohio-based Rea & Associates. A task force comprised of AAM board members facilitated the nationwide search.

“Jayla clearly showed us that she was the type of person we needed to drive AAM’s strategy to increase member value, develop industry relationships and grow the presence of AAM in the accounting industry.”

Most recently, Boire ran her own consulting company, The Right Idea, where she assisted businesses, including CPA firms, with their marketing strategy as an adjunct CMO in the executive suite. Throughout her career, she worked at Fortune 100 companies and held agency leadership roles in technology and health care companies. “I’m ready to apply my knowledge, energy and experience to AAM’s strategic plans for growth and expansion,” Boire said.