McGladrey & Pullen, LLP, the nation’s fifth largest accounting firm, has announced the firm’s name is changing to McGladrey LLP.
“This change represents the last stage in our transition process to a single partner-owned CPA firm,” says MP and CEO Joe Adams. The change follows the acquisition of RSM McGladrey by McGladrey & Pullen in November 2011.
“I think McGladrey’s rebranding is intended to communicate to the public that it views itself as one of the big boys,” professor and blogger David Albrecht writes. He notes that the name change is one of many accounting firm rebranding efforts. “ Deloitte & Touche has become Deloitte. Ernst & Young is becoming Ernst. PriceWaterhouseCoopers has become PWC. BDO Seidman has become BDO. Plante & Moran has become Plante Moran. Baird Kurtz & Dobson has become BKD.”
Albrecht writes that rebranding efforts are often driven by the desire to make the firm look large and unified, as well as a way to create an instantly recognizable one-word title that sounds more “corporate and monolithic” than a firm tied to a partner’s name.
The McGladrey brand was launched in June 2010. In the year ahead, the firm says it plans to invest in its brand, people development, international services, Washington National Tax Office, consulting services, SEC capabilities and private equity services. “At McGladrey, we are proud to have a long history of serving middle-market companies,” Adams says.