Adams Brown Beran & Ball Gets a Makeover

Great Bend, Kan.-based IPA 200 firm Adams Brown Beran & Ball (FY19 net revenue of $25.7 million) is celebrating its 75th anniversary by refreshing its brand. Beginning Jan. 1, the firm will become Adams Brown, with a newly redesigned company logo and the new tagline “above+beyond.”

“Over the years, we often referred to the firm as ABBB,” says MP Brian Staats. “However, many clients and people in our communities know us as Adams Brown. The idea of using a shorter version of our full name, compared to initials, was just one of many unique findings of our brand research.”

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