Southfield, Mich.-based Plante Moran (FY18 net revenue of $542.1 million) has announced Marten van Pelt has been hired as the next chief marketing officer, succeeding partner Jeff Antaya, who is retiring after 13 years of service.
In his new role as CMO, van Pelt will oversee all marketing functions, including strategy, sales, digital marketing, marketing technology, public relations, advertising, and internal and external communications. Van Pelt joins Plante Moran from KPMG, where he led marketing for the U.S. advisory practice.
He started Feb. 3 and will work alongside Antaya, ensuring a smooth transition through Antaya’s retirement on Aug. 31.
Van Pelt joins Plante Moran with nearly three decades of experience in marketing, including strategy, business development, technology solutions, digital innovation, brand development, advertising and public relations for professional service firms, creative agencies and their clients.
“When conducting the search for our new CMO, we made it a priority to find a leader who would continue the strong culture of innovation and growth Jeff brought to the marketing department,” says MP Jim Proppe. “We also wanted to find someone with exceptional interpersonal skills and the ability to nurture and enhance the team we built.”
Antaya says, “Marten has deep roots in both the advertising and public accounting worlds, along with extensive experience in digital marketing. He brings a great track record in coaching, mentoring and promoting people, which is consistent with our culture.”