Woodbury, N.Y.-based Gettry Marcus CPA (FY17 net revenue of $22.5 million) announces the formation of the Gettry Marcus VRTL team.
Gettry Marcus VRTL (pronounced Virtual) will encompass technology-driven services offered to businesses. This team will focus on solving owner challenges by using virtual systems to streamline and automate processes.
The Gettry Marcus VRTL team specializes in providing recordkeeping, controller and CFO services to numerous industries, including health care, real estate, e-commerce and professional services. Through cloud-based software, machine learning and various artificial intelligence tools, Gettry Marcus VRTL can offer owners access to real-time data to help them better manage their businesses.
Aaron Berson joins Gettry Marcus as the managing director of Gettry Marcus VRTL. He specializes in cloud-based accounting integration, conversion and implementation. He also assists clients with developing financial and growth strategies. “I see VRTL as the future of the accounting profession and found Gettry Marcus to be aligned with this philosophy,” Berson says. “Together, we are dedicated to developing innovative, technology-driven systems for our clients in order to enhance the client experience and provide value.”
Berson was named one of the Top 50 Cloud Accountants in North America by HubDoc.
“We have seen an upward trend in our clients’ needs for virtual business solutions and we now have the ability to implement them,” says MP Steven L. Marcus.