New York-based CohnReznick (FY17 net revenue of $617 million) announced that the firm will present coverage of the Major League Baseball’s winter meetings – across all of MLB’s media platforms.
The Major League Baseball Network will produce 45 hours of coverage of the winter meetings in Las Vegas.
As part of the collaboration with CohnKeznick, MLB Network will produce a new series, Business of Baseball, the firm announced, “which will explore the strategic issues franchises tackle on and off the field, such as enhancing the fan experience or leveraging data and analytics.”
The series began this week with MLB’s first general manager roundtable conversation with Alex Anthopoulos (Atlanta Braves), Rick Hahn (Chicago White Sox), Dayton Moore (Kansas City Royals) and Mike Rizzo (Washington Nationals), moderated by MLB Network host Brian Kenny and analyst and former GM Dan O’Dowd.
Excerpts from the discussion will be featured in a one-hour show at 8 p.m. ET on Saturday, Dec. 8. “Baseball is more than a game, it’s a business built on a foundation of strategy and leadership. That is why we are proud to support this unique content, taking fans behind the scenes to understand the business side of America’s pastime,” said Frank Longobardi, CEO of CohnReznick.
Interviews with club managers and general managers, insights into club strategy and player analysis from MLB Network’s Mark DeRosa, Kevin Millar, Dan Plesac and Harold Reynolds will be featured across programming and social content from the Mandalay Bay resort, beginning with MLB Tonight at 8 p.m. ET on Sunday, Dec. 9. Each of MLB Network’s offseason studio shows will air live on-site from Monday, Dec. 10 through Thursday, Dec. 13.