Morrow Wins Boomer Consulting Award

Morrow Wins Boomer Consulting Award

Chris Morrow

Birmingham, Ala.-based Warren Averett (FY17 net revenue of $133.3 million) has announced the CIO Chris Morrow has been honored with the Bridging the Gap Firm Management award from Boomer Consulting.

This honor is awarded to someone who is not only a leader in a firm, but someone who has demonstrated effective efforts, through working with the firm’s IT group, to integrate IT strategy, IT leadership and IT resources with the firm’s vision, plans and goals.

“Technology continues transforming our world and the way that we conduct business, and utilizing technology to its full potential has been a great benefit to our firm,” Morrow says. “Technology is what I am passionate about. I’m fortunate to be in a position where I can pursue that passion while helping Warren Averett thrive.”

The firm announced that Morrow has championed several initiatives that have positioned Warren Averett as a leader in IT for the accounting industry, and that he helps establish firm-wide consensus about the value of technology within the firm and its operations.

Morrow led development of an app that is used to manage the flow of accounting projects. The workflow tool prevents deadlines from being missed and contributes to higher profit realization. The firm has also developed a custom client portal that streamlines information requests, delivery of sensitive data, and, soon, it will allow clients to electronically sign documents and tax returns.

“These awards showcase the individuals and firms that are leading the charge to link firm management, technology and talent,” says Sandra Wiley, president of Boomer Consulting. “To stay ahead of the curve and remain future-ready, firms must have the right leaders and players in place. It’s an honor to be able to recognize some of the brightest and most influential people in accounting.”