Hawkins Cloward & Simister of Orem, Utah, has changed its name to Hawkins. The firm’s retirement plan division will be known as Hawkins Retirement. In conjunction with the name change, the company is launching a new branding campaign and corporate website, MyCPA.com.
“We have made tremendous progress expanding the firm’s capabilities,” says MP Mark Whittaker. “We are now strongly positioned to respond to the challenges and risks facing businesses today as a result of the changing economic and regulatory environment. Our strategic growth across each of Hawkins’ services has been critical to establishing Hawkins as an independent resource and partner to many world-class corporations.”
The launch of the company’s new branding campaign, “Hawkins” was developed to parallel the company’s approach to providing individuals, professionals and corporations with hands-on value, the firm announced. The campaign’s primary focus is on Hawkins’ project team members, emphasizing their seamless integration with client organizations.
The Hawkins name embodies the Company’s 64-year focus on excellence and service to employers and professionals and better represents the evolution of the Company into a powerful resource for all financial needs of its clients. Hawkins has been serving Utah and national clients since 1951.