Kelly L. Neumeier is the new director of strategic intelligence for THInc, a specialty practice of Richmond, Va.-based Cherry Bekaert (FY15 net revenue of $143.8 million).
In this newly created role, Neumeier will oversee THInc’s strategic intelligence and sales enablement center by monitoring and analyzing industry innovation trends, client research data and other market information for sales, marketing, strategy and product planning purposes, the firm announced. She will be based in Atlanta.
“A proven leader for more than 20 years, Kelly’s ability to interpret market data and industry trends will be helpful in guiding our firm’s strategic decisions, enhancing our thought leadership position, and honing our go-to-market strategies pertaining to THInc,” says Dawn G. Patrick, chair of the THInc practice. “An accomplished senior marketing executive, Kelly’s analytic skills and intelligence expertise will keep THInc and Cherry Bekaert ahead of the curve in advancing the business objectives of our middle market clients in our focus sectors.”