New York-based Marcum LLP (FY13 net revenue of $350.2 million) launched a television advertising campaign in key markets across the country. The Ask Marcum campaign, which also includes print, digital and billboard ads, showcases Marcum’s expertise as a leading accounting and advisory firm serving public and private middle market companies, entrepreneurs and high-net-worth individuals.
The TV ads are appearing on cable news stations in nine major metro regions covering the firm’s 17 U.S. offices, including New York, Los Angeles, Philadelphia, San Francisco, Boston, Miami, Hartford/New Haven, Conn., West Palm Beach, Fla., and Providence, R.I. The campaign includes three 30-second ads that run during prime time business news programming, as well as weekend sports news. It is the firm’s first foray into television advertising.
“Marcum’s new integrated marketing campaign is rooted in the trusted relationships that we have with our clients and their confidence in our ability to help them plan for success and achieve their objectives,” says Jeffrey Weiner, Marcum’s MP. “This is the core strength that has enabled Marcum to thrive and to consistently grow.”
“The integration of television into our marketing mix will create additional opportunities for clients to engage with Marcum in the course of their business days, while elevating firm recognition and brand interaction among those who may not know us as well,” says Bruce Ditman, Marcum’s chief marketing officer. “It is a natural complement to the executions we initially built into the Ask Marcum campaign, which has been extremely successful so far and which we anticipate continuing to build through the remainder of 2015 and beyond.”
To see the ads, visit https://www.youtube.com/watch?v=dMcRRbN20xw&feature=youtu.be.