New York-based Citrin Cooperman (FY13 net revenue of $133 million) announced that Laura Kucera has been admitted as the firm’s chief marketing officer. Kucera will oversee the firm’s marketing activities, including corporate communications, branding initiatives, events and campaigns, as well as Citrin Cooperman’s digital properties.
“We are exceptionally happy that Laura has joined our team,” says Joel Cooperman, Citrin Cooperman’s CEO. “We believe she combines business and marketing expertise together with very strong leadership skills. Laura is also a very strategic thinker and I am confident that she will quickly make a contribution and impact.”
With more than 15 years of experience, Kucera has held senior positions managing all aspects of marketing at Big 4 and regional professional services firms. Her expertise includes developing and executing marketing plans; creating results-driven campaigns through multiple communications channels that increase brand awareness, qualified sales leads and revenue; restructuring and integrating new marketing communications strategies; and building marketing strategy, teams and processes.
“Citrin Cooperman has a strong reputation as a dynamic, fast-paced firm that continues to evolve and grow ahead of the needs of their clients ensuring the highest quality of services,” says Kucera. “The atmosphere encourages innovation and collaboration – I am truly excited to be joining the team.”