New York-based Marcum LLP (FY13 net revenue of $350.2 million) announced the formation of a joint venture with Tony Robbins, a performance, life and business turn-around expert.
The collaboration between the two leading financial specialists will provide a turn-key system of accounting, tax and advisory services to small and mid-sized companies under the brand name myPowerCFO.
The myPowerCFOsystem is being offered exclusively to participants of Tony Robbins’ Business Mastery seminars in the United States. The annual subscription-based program combines a proprietary financial analysis tool with business advisory services from Marcum LLP to guide business owners and CEOs in identifying operating weaknesses, retaining more earnings and improving profitability.
“The myPowerCFOsystem offers a distinct solution to the glaring truism that 96% of all businesses fail within their first 10 years of operation,” says Robbins. “While entrepreneurs at large serve as artistic visionaries effectively providing extraordinary services and innovating cutting-edge products that they passionately bring to market, the challenge has always been successfully converting the accounting behind their innovation into financial intelligence and sustainable profits. What’s missing is often the information in real-time that would allow entrepreneurs to make the perceptive decisions that direct them precisely to the right tactic at the right time.”
“Marcum’s new partnership with Tony Robbins is a marriage of two organizations on a mission to help clients achieve business success,” says Jeffrey Weiner, Marcum’s MP. “Tony’s reach into the entrepreneurial community and Marcum’s expertise in 360-degree accounting services are the perfect combination for companies in need of the value a CFO can provide without having to staff the full-time function.”