You’ve known that differentiation is the foundation of a strong brand. But why is it so important for professional services firms? What makes an effective differentiator? And how do you identify what sets your firm apart so you can share it with confidence?
Hinge, a marketing firm specializing in branding and marketing for the professional services industry has put together the answers in a new guide, titled: Differentiation Guide for Professional Services Firms.
Whether you’re looking to clarify and revitalize your brand, find new directions for your firm, or start a well-differentiated business, we hope you’ll find this guide an invaluable branding resource.